The world travel industry is gathering once again in London this November for World Travel Market (WTM) London 2025, one of the world’s foremost travel and tourism events, bringing together leading travel brands, industry leaders, and professionals.
We at Blue Lanka Tours are thrilled to announce our participation as an exhibitor this year! It’s an incredible opportunity to take Sri Lanka closer to passionate globetrotters and the global travel community. Visit our booth at WTM London 2025, as we look forward to meeting you in person to reveal our award-winning tour collection.
What is World Travel Market (WTM)?
Launched in 1980, WTM now showcases around 5,000 exhibitors from 182 countries and regions and more than 51,000 participants, facilitating £2.8 billion in industry deals. By bringing together a vast number of key players, WTM is designed to promote countries, regions, cultures, travel trends, and innovations, providing exhibitors with unparalleled exposure and recognition. It also sets the stage for businesses in the travel industry to expand their network and hear from industry leaders.
Notably, WTM is a leader in Responsible Tourism, bringing accountability and sustainable initiatives to the table in its efforts to write them into industry standards. The principles set out in the 2002 Cape Town Declaration remain at the heart of responsible tourism today, shaping the industry. The World Travel Market Responsible Tourism Programme is an educational initiative that aims to strengthen tourism commitments among global travel brands and stakeholders.
Platform for Change initiates discussions on responsible tourism, highlighting issues that need to be addressed and the solutions that have been tried and tested. Attending WTM is the best way for travel brands to gain insight into the biggest developments in the sector and opportunities for positive change.
World Travel Market also launched the World Responsible Tourism Awards in alliance with International Tourism Partnership and established the Sustainability Summit. This year’s WTM will also see its Sustainability Summit, hosted in London.
Why Meet Blue Lanka Tours at WTM London?
Blue Lanka Tours has been redefining luxury travel in Sri Lanka for nearly two decades. Our authentic, tailor-made experiences go beyond sightseeing. Designed with responsibility, we craft journeys that leave a positive impact on travellers and the hosts. We prioritise uplifting communities, safeguarding natural environments, and promoting animal welfare over the commodification of tourism. It is our philosophy to make travel meaningful, not just for those who experience it but for those who offer the experience.
From the award-winning Pekoe Trail to off-the-beaten-path adventures, exotic honeymoons to dream destination wedding planning, we offer a whole gamut of experiences, unique to the island and unique to you. Our trained chauffeur guides, luxury vehicles, extensive property portfolio, and round-the-clock customer support ensure that your travels on the island are seamless, comfortable, safe, and exciting.
At the WTM London Blue Lanka Tours stall, you can:
Discover Sri Lanka – Learn about hidden gems and must-see highlights from our destination experts.
Plan Your Next Journey – Chat with our travel specialists to design your dream holiday to Sri Lanka.
Learn About Responsible Travel – Hear how Blue Lanka Tours supports local livelihoods, environmental stewardship, and social causes through community engagement and eco-friendly practices.
Whether you are a travel enthusiast dreaming of your next island escape, a tour operator seeking new partnerships, or a travel journalist exploring responsible travel stories, we love to meet you! Come by our booth for a friendly chat, a taste of Sri Lankan hospitality, and a sneak peek into the journeys that await you on our island paradise.
Your prelude to Sri Lanka awaits, the Blue Lanka way, from 4-6 November 2025, in Excel, London, Royal Victoria Dock.